AI SEO & Generative Engine Optimization (GEO) Services for ChatGPT, Google AI Overviews & Perplexity
More buyers now ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Microsoft Copilot the questions they used to type into a search box. Kause Marketing Agency builds the entity signals, structured data and answer-ready content that give AI systems a clear reason to cite your business when they answer questions about your category. No agency can guarantee AI citations, and we won't pretend otherwise.
Why AI Search Changes What Ranking Means
Generative Engine Optimization (GEO) is the work of optimizing your brand, content and entity signals so generative AI systems can find, trust and cite your business when they answer questions in your category. Google ranks pages; AI systems assemble answers, pulling from sources they consider reliable, summarizing them and often naming the brand. To be a candidate for those citations, you need entity recognition, authority signals and content structured for extraction working together.
AI systems don't weigh signals exactly the way Google's traditional rankings do. Structured data helps them understand what your pages are about. E-E-A-T signals matter because these systems tend to favor trustworthy sources. Mentions of your brand in respected content can matter alongside backlinks. Traditional SEO is still the foundation, but on its own it leaves part of the picture uncovered.
Eight Core AI SEO Deliverables, Built Around the Signals AI Systems Use to Choose Sources
AI SEO has its own optimization layer, monitoring tools and signals. It builds on traditional SEO rather than being a checkbox added to it.
Who Needs AI SEO & GEO Services
Any business with a website can benefit. For some verticals, a growing share of buying research already happens inside AI tools.
Many B2B buyers now use AI tools to research vendors. Decision-makers ask ChatGPT or Perplexity to compare options and recommend tools: best CRM for small business, top project management tools for agencies, recommended payroll software. Those answers often name only a handful of brands.
Product research increasingly happens inside AI tools. Buyers ask ChatGPT for the best face moisturizer for sensitive skin or running shoes for plantar fasciitis, and the AI returns specific brand recommendations. That buying intent often never shows up in traditional search analytics. Ecommerce and Shopify SEO is our founder's specialism.
Best HVAC company in Rockville, family lawyer near Annapolis, dentist in Bethesda: local questions are increasingly answered by Google AI Overviews, ChatGPT and Apple Intelligence with specific business recommendations. Local AI SEO needs thorough LocalBusiness schema, geographic entity signals and a healthy review profile.
AI systems are cautious about which sources they cite for legal, medical and financial topics. Being a candidate for citations in these verticals takes strong credentials markup, professional licensing schema and mentions from authoritative industry sources.
Publishers face a particular AI search problem: their content feeds AI answers, often without sending referral traffic back. The goal is to make your publication easy to cite by name, so AI answers link back to your site and treat your domain as a source on your topic.
Traditional SEO vs AI SEO: What Actually Changes
AI SEO builds on traditional SEO but adds its own layer: entities, extractable content, AI crawler access and AI visibility tracking.
Our AI SEO Process
Five phases. Built to establish your AI visibility baseline, fix entity gaps, build citation-worthy content and track what changes.
AI Visibility Baseline & Entity Audit
We benchmark your current visibility across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot and Apple Intelligence. We test a set of priority queries to see where your brand appears or doesn't, where competitors are named instead, and which gaps in your entity profile, schema and E-E-A-T signals are holding you back.
Entity & Schema Foundation
Entity gaps get fixed first: Knowledge Graph claims, sameAs properties and brand profiles across authoritative sources. Sitewide schema is implemented or rebuilt: Organization, LocalBusiness, Product, Service, FAQ, HowTo, Person. E-E-A-T signals are strengthened at page and brand level. Content work is far less effective without this foundation.
AEO Content Restructuring & Production
High-priority content is restructured for AI extraction: declarative answers, FAQ formatting, comparison tables, HowTo structures. New content is produced on AEO principles by default. Original data assets and research go into production. Content built this way usually serves traditional Google rankings well too.
AI Visibility Monitoring & Optimization Loop
Regular monitoring across the major AI search tools tracks mentions and citations. When citations appear, we look at which changes preceded them. When competitors are named instead, we study what their sources do differently. The loop tightens as we learn what each AI system responds to in your category.
Expansion & Refinement
Once the foundation is in place, we expand to adjacent query topics, additional AI platforms and vertical-specific AI tools. Original data assets can keep earning references from other publications over time. Progress depends on factors outside anyone's control, so we report honestly on what moves and what doesn't.
Our AI SEO Process
Five phases. Built to establish your AI visibility baseline, fix entity gaps, build citation-worthy content and track what changes.
AI Visibility Baseline & Entity Audit
We benchmark your current visibility across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot and Apple Intelligence. We test a set of priority queries to see where your brand appears or doesn't, where competitors are named instead, and which gaps in your entity profile, schema and E-E-A-T signals are holding you back.
Entity & Schema Foundation
Entity gaps get fixed first: Knowledge Graph claims, sameAs properties and brand profiles across authoritative sources. Sitewide schema is implemented or rebuilt: Organization, LocalBusiness, Product, Service, FAQ, HowTo, Person. E-E-A-T signals are strengthened at page and brand level. Content work is far less effective without this foundation.
AEO Content Restructuring & Production
High-priority content is restructured for AI extraction: declarative answers, FAQ formatting, comparison tables, HowTo structures. New content is produced on AEO principles by default. Original data assets and research go into production. Content built this way usually serves traditional Google rankings well too.
AI Visibility Monitoring & Optimization Loop
Regular monitoring across the major AI search tools tracks mentions and citations. When citations appear, we look at which changes preceded them. When competitors are named instead, we study what their sources do differently. The loop tightens as we learn what each AI system responds to in your category.
Expansion & Refinement
Once the foundation is in place, we expand to adjacent query topics, additional AI platforms and vertical-specific AI tools. Original data assets can keep earning references from other publications over time. Progress depends on factors outside anyone's control, so we report honestly on what moves and what doesn't.
AI SEO & GEO Investment
AI SEO / GEO is an add-on from $600/mo on any SEO retainer. Retainers have a 90-day minimum, then month-to-month, with the setup fee waived on 12-month commitments. Local Starter and Enterprise plans are on our pricing page.
| Service Tier | Investment | Best For |
|---|---|---|
| AI SEO / GEO Add-OnMost Popular | From $600 /mo | Added to any SEO retainer: entity work, schema, answer-ready content and AI visibility tracking |
| Growth Retainer | $3,000 /mo | Multi-location or regional businesses. Our most popular retainer; add AI SEO / GEO on top. |
| Scale Retainer | $5,500 /mo | Ecommerce brands and competitive markets that want SEO and AI search visibility together |
AI SEO, GEO & AEO: Common Questions
Clear answers on how AI search works, what it costs and what to expect.
GEO (Generative Engine Optimization) is the work of optimizing your brand, content and entity signals so generative AI systems such as ChatGPT, Google AI Overviews, Perplexity, Gemini and Microsoft Copilot can find, trust and cite your business when they answer questions in your category. Traditional SEO optimizes pages to rank in a list of links. GEO aims to make your brand a recommended source inside an AI-generated answer. Different mechanics, different signals, different ways to measure progress. Most SEO programs today should consider both.
AEO (Answer Engine Optimization) is the content side of GEO: structuring content so AI search systems can extract it directly. AEO content uses direct declarative answers near the top of the page, question-formatted headings, FAQ schema, definition lists, comparison tables and HowTo formatting, so ChatGPT, Google AI Overviews and Perplexity can pull from it cleanly. It sits alongside entity SEO, schema markup and E-E-A-T work.
Three things matter most: entity recognition (the AI knows your brand exists and what category you're in), authority signals (mentions on trusted sites and clear structured data give it reason to trust you) and extractability (your pages are structured so it can pull information cleanly). The practical order is to fix entity recognition first, then schema and E-E-A-T, then publish answer-ready content for your priority questions. No agency can guarantee ChatGPT will cite you; this work makes your business a stronger candidate.
Google AI Overviews draw on Google's own index, structured data and quality signals. To be a candidate you generally need a page that already ranks well for the question, thorough schema markup, content with clear declarative answers and FAQ formatting, and strong E-E-A-T signals through author credentials and brand authority. Google decides which sources appear, so inclusion can't be guaranteed.
AI SEO / GEO is an add-on from $600/month on any SEO retainer. Our retainers are Local Starter at $1,500/month, Growth at $3,000/month, Scale at $5,500/month and Enterprise from $10,000/month, each with a 90-day minimum, then month-to-month. If you want a one-time diagnostic first, SEO audits start at $1,200. See our pricing page for details.
Possibly. AI Overviews and AI assistants answer some questions directly, so some searches that used to send clicks to websites now don't. How much that affects you depends on your category and the kinds of searches you rely on. Being cited inside those answers is one way to stay visible, and strong traditional SEO still matters because AI systems draw on the same web.
Schema and entity fixes can be picked up as soon as pages are recrawled, but AI citations depend on many factors outside anyone's control, including how each platform updates. Plan on AI SEO as a multi-month effort that runs alongside your SEO retainer. We'll report what we see honestly each month, including when citations don't move.
Not quite. AI SEO needs entity-level work (Knowledge Graph claims, brand entity development, sameAs properties), answer-ready content structured for extraction, platform-specific tuning for each major AI system, and AI visibility tracking that traditional SEO tools don't provide. Good traditional SEO is the foundation; AI SEO adds a layer on top of it.
No. No agency can guarantee AI citations, because ChatGPT, Google, Perplexity and the other platforms decide what to show and change how they work often. What we can do is fix the signals within your control, track your visibility honestly and keep improving what's working.
Want to Know How AI Tools Describe Your Business Today?
Start with a free SEO audit: a 30-minute review call plus a short written snapshot of your top issues, usually within 48 hours. We'll look at where your brand shows up in AI answers today, what's likely holding it back, and where to focus first. No commitment, and no promises we can't keep.